Value-Added Services for Pregnant Women

Pregnant Blue Cross and Blue Shield of Texas (BCBSTX) CHIP and CHIP Perinate members have access to the following Value-Added Services (VAS).

Free Infant Car Seat or Pack and Play Playard

This program urges pregnant women to get timely prenatal care. Pregnant CHIP members who complete a timely prenatal visit and register for our Special Beginnings program can choose an infant car seat or a pack and play playard.

Prenatal Care Incentive Options form:

Take the form to your doctor to sign during your prenatal visit and fax it to Member Outreach at 1-512-349-4867. The car seat or pack and play playard will be sent to the address you put on the form.

Prenatal Classes With an Incentive Diaper Bag

Pregnant members can get up-to-date information about pregnancy and caring for a new baby in these free classes. Members can take classes in 15 different languages online and bilingual English/Spanish classes are taught in person by BCBSTX Special Beginnings nurses. Here are some of the things you will learn:

Pregnancy Labor and Birth Baby Care and Breastfeeding
How your body changes Your birth plan Recovery and postpartum care
How baby grows and changes Birthing choices New baby care and safety
Taking care of yourself Breathing and pushing skills Umbilical cord and circumcision care
Aches and pains of pregnancy C-section birth Choosing your baby’s doctor
Your checkups and tests Pain relief choices Vaccines your baby needs
Knowing signs of early labor  


  • Feeding positions
  • Expressing and storing milk
  • Going back to work

Home-Delivered Fresh Fruits and Vegetables

Pregnant CHIP members can get up to $50 of fresh fruits and vegetables per year delivered to their home each year. Members must be active on the BCBSTX plan and be pregnant when they ask for this VAS. The food items are limited to the BCBSTX approved list which may change depending on the vendor’s supply.

Call Member Outreach at 1-877-375-9097 to ask for help getting this value-added service.

Breastfeeding Coaching and Support

Breastfeeding is the best start you can give your baby. Breastfeeding CHIP and CHIP Perinate members can get breastfeeding coaching over the phone or at home from a Breastfeeding Coaching Nurse after the baby is born. Call Member Outreach to get the breastfeeding coaching.

As a breastfeeding member, you can also get a free breastfeeding support kit delivered directly to your home. To get the breastfeeding support kit, call URS Medical and the Breast Pump Depot at 1-888-877-6334 and choose the option for “The Breast Pump Depot.” The kit will be delivered to you after your baby is born.

All enrolled pregnant or newly delivered CHIP and CHIP Perinate members are eligible. In addition, you must have delivered your baby while on the plan. You have up to 30 days after your baby is born to contact the plan to request a support kit.

CHIP and CHIP Perinate Newborns can also receive a free breast pump as a covered benefit. Call Member Outreach for more information.

New Mom Welcome Home Kit

Members can get a free New Mom Welcome Home Kit with baby care items when they deliver while on our plan. The kit also has information about postpartum care for newly delivered moms, well-baby care and immunizations for the newborn baby. To get the New Mom Welcome Home Kit, call URS Medical and the Breast Pump Depot at 1-888-877-6334 and choose the option for “The Breast Pump Depot.” The kit will be delivered to you after your baby is born.

You must have your baby while on the BCBSTX plan and still be active on the plan when you ask for this VAS. This VAS is for members that are not planning on breastfeeding their babies. You must ask for this VAS within 30 days after you deliver the baby. Members who get a New Mom Welcome Home Kit cannot get a Breastfeeding Support Kit.

As a pregnant BCBSTX CHIP or CHIP Perinate member, you also have access to the Special Beginnings program. Learn more about these resources.

Note: Value-Added Services may have restrictions and limitations. For a complete list of limitations, please see the Member Handbook or the Value-Added Services brochure.



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