Value-Added Services for Pregnant Women

Pregnant Blue Cross and Blue Shield of Texas (BCBSTX) STAR members have access to the following Value-Added Services.

Free Infant Car Seat or Pack and Play Playard

This program urges pregnant women to get timely prenatal care. Pregnant STAR members who complete a timely prenatal visit and register for our Special Beginnings program can choose an infant car seat or a pack and play playard.

Prenatal Care Incentive Options form

Take the form to your doctor to sign during your prenatal visit and fax it to Member Outreach at 1-512-349-4867. The car seat or pack and play playard will be sent to the address you put on the form.

Prenatal Classes with an Incentive Diaper Bag

Pregnant members can get up-to-date information about pregnancy and caring for a new baby in these free classes. Members can take classes in 15 different languages online and bilingual English/Spanish classes are taught in person by BCBSTX Special Beginnings nurses.

Here are some of the things you will learn:

Pregnancy Labor and Birth Baby Care and Breastfeeding
How your body changes Your birth plan Recovery and postpartum care
How baby grows and changes Birthing choices New baby care and safety
Taking care of yourself Breathing and pushing skills Umbilical cord and circumcision care
Aches and pains of pregnancy C-section birth Choosing your baby’s doctor
Your checkups and tests Pain relief choices Vaccines your baby needs
Knowing signs of early labor  


  • Feeding positions
  • Expressing and storing milk
  • Going back to work

Home Delivered Fresh Fruit and Vegetables

Pregnant STAR members can get up to $50 of fresh fruits and vegetables delivered to their home each year. Members must be active on the BCBSTX plan and be pregnant when they ask for this VAS. The food items are limited to the BCBSTX approved list, which may change depending on the vendor’s supply.

Call Member Outreach at 1-877-375-9097 to ask for help getting this VAS.

Breastfeeding Coaching and Support

Breastfeeding is the best start you can give your baby. Breastfeeding STAR members can get breastfeeding coaching over the phone or at home from a Breastfeeding Coaching Nurse after the baby is born.

As a breastfeeding member, you can also get a free breastfeeding support kit delivered directly to your home. Call Member Outreach to get the breastfeeding coaching and the breastfeeding support kit.

All enrolled pregnant or newly delivered STAR members are eligible. In addition, you must have delivered your baby while on the plan. You have up to 30 days after your baby is born to contact the plan to request a support kit.

Pregnant STAR members are also eligible to receive a free breast pump as part of your Medicaid benefits. To learn more, see the Member Handbook.

New Mom Welcome Home Kit

STAR members can get a free New Mom Welcome Home Kit with baby care items when they deliver while on our plan. The kit also has information about postpartum care for newly delivered moms, well-baby care and immunizations for the newborn baby. Call Member Outreach to get this VAS.

You must have your baby while on the BCBSTX plan and still be active on the plan when you ask for this VAS. This VAS is for members that are not planning on breastfeeding their babies. You must ask for this VAS within 30 days after you deliver the baby. Members who get a New Mom Welcome Home Kit cannot get a Breastfeeding Support Kit.

As a pregnant BCBSTX STAR member, you also have access to the Special Beginnings program. Learn more about these resources.

Note: Value-Added Services may have restrictions and limitations. For a complete list of limitations, please refer to the Member Handbook or the Value-Added Services brochure.

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